You probably have heard that longer videos are better but here you'r going to find why.
Longer videos keep your audience more time in youtube.
Let me put it this way if your video last 2 minutes and people only watch 40 seconds but you get 100 views, the algorithm thinks "people like this video", but the algorithm also look for the minutes people watch the video.In other words, with a simple math 100 x 40 sec = 4000 / into 60 = 66,66... so only 1 hour and six minutes of watch time. If your video last ten minutes and it has interesting information people will keep watching it, so you could easily get 3 to 5 minutes and you are going to need only 22 / 13,2 views to reach the same amount of watch time.
Is just that simple, so the key is to create interesting, funny, or whatever kind of video that will retaing the audience watching until the end. The bad news are that is so hard to keep the people watching a whole video.
This is one of my most watched video from this year 2019, and i'm going to show you a screencapture of my analytics.
It has almost 40% of audience retention but as it only last 1:55 I only have 11,5 hours of watch time on 955 views. Imagine if this last 10 minutes, those 11,5 would be 63,6 so definetly the length of the video it's so important.
Above you could watch the opposite idea, a crazy long almost 1 hour video and below you are looking at the analytics
As you can see there are only 53 views but it has 3,4 watch time, so this is quite interesting. Even if the people skip most of the video I get much more audience retention 3:53 minutes that's quite a bit.
But the biggest thing you should consider if you are trying to be a full time youtuber is that the content will determinate the ads. It depends on your content you are going to get more revenue from specific ads, and also there's more room to add ads when your video is longer.
There's not much to add here but I will link a video of a girl that I enjoied a lot and she explain this much better, so I hope you learn something today see you next time!
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